LinkedIn, SEO and Content Marketing Services
LinkedIn, Newsletter and Website content creation for solopreneurs, business owners, authors and brands.
Stop spinning your wheels trying to create content that goes nowhere. Get cohesive content and marketing strategies to help you rocket launch your reach and organically attract more leads.
No longer just the place to go when you’re looking for a job, LinkedIn is the most important social media channel for establishing your business brand or personal platform. It offers an incredible opportunity to quickly build audience, establish thought leadership and generate leads. I will turn your LinkedIn profile into a magnet for clients, prospects and opportunities with authentic content creation and engagement strategies
Email Newsletters
If you do nothing else to grow your brand (after building your website, that is), start a newsletter. Email is your most important marketing channel. Social media algorithms change— email is the only platform where you own your audience. I can start, maintain or grow your newsletter, including creating a captivating lead magnet that will get people to sign up. I love Substack, but I work across all platforms.
Website
Yes, you need a killer-looking website, but it also needs to convey your value proposition, be SEO-friendly and help you stand out among a sea of websites. That’s where I come in. Most people think SEO is just about keywords, but that is just a small fraction of what makes a website perform well in search. I convey your authentic brand identity, uniquely position your products or offerings, SEO your site and create captivating lead-magnets to capture your audience.
Put It All Together in One Package
Yes, I can work with you on just your LinkedIn, newsletter or website, but if you want to get the most bang for your buck, hire me to manage all three. This umbrella approach means you are presenting a consistent, cohesive brand message across your most important channels to help build authenticity with your audience. Having one person manage content across channels means there is less waste and fewer mixed messages.
Just want a consult?
Let’s talk about your SEO, content and branding, where you want to go and what you should do next.
The Foundation Builder – $1295
- Strategic Positioning Blueprint: This strategic brand positioning and client acquisition document forms the backbone of our LinkedIn journey and provides clarity about you and your brand. How do you want to show up online? What are the values you want to convey? What are the topics you care about? Who are your competitors, contemporaries or people who are already doing it well? We will work together to determine your unique value proposition, offerings, CTAs and key differentiators. This blueprint is yours to keep and can be used to guide your larger marketing strategy.
- Profile Optimization: From your brand’s headline and photo to its banner and about section, I’ll make specific recommendations that you and your team (or I, if you prefer) can implement immediately, including links and calls to action.
- Community Engagement List: I will put together a list of 20+ LinkedIn profiles I’ve identified as relevant to your brand and goals. I’ll make the initial connection with them and their content on your behalf and show you how to engage with them and others so you improve your reach and performance on the platform.
- Custom Content: Six customized LinkedIn posts showcasing the three core types of content that will convey your expertise, services and values authentically. In your brand voice and designed to mobilize or engage your network.
Ongoing LinkedIn Content Creation or Management – starting at $1,295/month
Prefer to do content creation yourself? I’ll teach you how to create a sustainable and lead-generating content solution.
Have questions? Ready to get this party started? Let’s talk!
Newsletter Creation & Management
Build your list, showcase your expertise and cultivate community
Branding, Strategy & Vision Setting: Month 1 — Starting at $1295/month
- Audience Identification. Who are you trying to reach? What pain points do they have? What do they want to know? How can we be a unique and reliable resource? What grabs their attention and makes them click “open”? I’ll cultivate a list of brand attributes, including newsletter names, areas of focus, and audience attributes and suggest promotion strategies to build your base.
- Content Categories. The backbone of newsletter creation is understanding the core topics that align with your brand. Working closely with you, I’ll determine the big buckets of content for your newsletter and fill them with a list of suggested topics that we’ll use to create your newsletters.
- Custom Template Creation & Platform Consideration. I’ll work within your team’s existing email platform or recommend one. We’ll work through the logistics together to create an organized and repeatable system.
- Custom Content. If you use Substack, we’ll create your Welcome and About page copy (critical for success) and first newsletter. For other platforms, we’ll create your first three newsletters.
Ongoing Newsletter Content Management – starting at $1,295/month
- Weekly or Monthly Sends. Compelling, clickable and community-building content delivered monthly. Most newsletters include curated resources that blend timely and compelling articles with a handful of updates, or lighter, more engaging topics.
- Monthly Strategy Calls. I’ll report on performance, recommend newsletter promotion tactics and seek out internal priorities or messaging points, so we can get aligned for the next month.
Have questions? Ready to get this party started? Let’s talk!
Branding, SEO & Content Creation for Your Website
Make sure your website performs… for people and search engines
Once they hit "publish" on their site, many people erroneously think they’re showing up in search. This is not the case. Most sites will need to be made indexable, have their sitemap submitted to Google and Bing, and then request indexing of their content.
Many people also erroneously think SEO is just about keywords and that if they use them in their copy, they will automatically “rank” for these terms. That is just a small fraction of what makes a website perform well in search. The technical backend coding, setup, internal linking strategy, and number and quality of sites linking to your pages has more impact on whether your site shines … or even shows up at all.
Most small businesses, solopreneurs and author sites don’t need a ton of content or pages. They need to have a cohesive branding and marketing strategy, and branded keywords (so they rank for their name, business name and platform focus).
Some will benefit from robust content creation and can see significant exposure, leads and revenue from a full-scale organic strategy—but this takes time to establish and often doesn’t begin to pay off until years 1, 2 and 3. This is one of my core strengths, but I won’t recommend it unless I think you need it—and you’re fully committed to investing in it.
Site Content, Branding & SEO Audit – starting at $1,595
- Strategic Positioning Blueprint: We’ll start with a strategic assessment and look at all aspects of your platform and brand. Who are you targeting? What are their unique desires and pain points? How do you want to show up online? What are the values you want to convey? What are the topics you care about? What value do you provide? Who are your competitors, contemporaries or people who are already doing it well? This strategic brand positioning and client acquisition document will form the backbone of site branding and messaging and copy. It also can—and should—be used to drive all of your marketing and communication efforts.
- SEO & Content Evaluation: Alongside the strategic positioning blueprint, I will evaluate all aspects of your site SEO and performance in search. I will be evaluating keywords, of course, but also your structured data, page titles, images, alt tags, urls, linking structure and referring domains. I will set you up on Google Search Console and Google Analytics (if you don’t already have them), the two most important tools for evaluating your site health and performance, and show you how to use them.
- Putting it all together: SEO & Content Best Practices: I will provide you with a comprehensive document that outlines all branding, SEO and content recommendations, and SEO best practices for future content creation. All recommendations will be prioritized, with estimations of time, cost, effort and payoff of implementation. I can then either do the work for you (priced a la cart) or you can do the work yourself.
Other Website Services (prices on request)
Serving as a go-between with engineering and website design teams for site migrations and redesigns. While many engineers are familiar with SEO, they don’t always know the best practices, or your unique needs. I can serve as a liaison on large-scale site migrations on redesigns, so that you don’t lose any existing “SEO juice.”